Eight-time Olympic champion Usain Bolt has been announced as Jamaica’s new global tourism ambassador, narrating a campaign video promoting the Caribbean island.

The Jamaican sprinter commented 'In Jamaica, you can run in the sand or compete on the track. You can make friends, or make fans. You can cool off in the mountains, or you can move them. You can lay back, or lean in. That’s the spirit of Jamaica. We do big things here, come see for yourself'.